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The HomeMarketeer Guide: Choosing How to Sell Your Property

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Property Guide: | Prepare | Pricing | Advertising | Viewing | Offers | No Luck | The Sale | Moving | Settling In |

There are a range of options when considering to sell your home:

  • HomeMarketeer
  • Sole estate agent
  • Multiple estate agents
  • Internet agency
  • On your own

The key difference is cost. HomeMarketeer is free, so it can be added to any form of selling - place your home on HomeMarketeer by clicking here. You can use one of the new internet agencies - in general these charge one flat fee (normally less than £100) for selling your home. You can utilise a single estate agent, but they can charge between 0.5% - 2.5% of the selling price of your home. The percentage typically increases if you use multiple agents. If you are to use several estate agents, pick ones that appeal to different markets - for instance - a local agent and a national one.

It is worth checking out the internet agencies (they charge about £100-£200 for advertising your home and have various additional services):

We believe that a good real estate agent can be almost worth his commission. Unfortunately, these are few and far between. Listed below are the advantages and disadvantages of using a good real estate agent:

Factor

Estate Agent

"Go it alone"

Cost

Average about 1.5% of selling price. That is £3,750 on a £250,000 home.

Advertising will be your key cost. Use HomeMarketeer (free!) and perhaps one of the internet companies listed above.

Evaluation

More evaluation experience (should have comparative data at their fingertips), can be objective (apart from the commission).

Use local newspapers and agents to discover the "going rate" for homes such as your own, overcome emotional attachment by asking friends to give honest opinions about your home.

Advertising

Advertise in local newspapers, on their a web site, place a board on your property (if required) and display in their showroom.

How much are you prepared to pay on advertising? Which form will be most effective for your target buyers?

Viewings

Will show potential buyers round your property.

You will need to make appointments, show potential buyers round.

Negotiation

Will automatically be more objective in negotiation.

Negotiate dispassionately, try to create a win-win situation.

Chain Management

Some experience of some of the things that can go wrong in a chain.

Can be quite time consuming part of the negotiation particularly if there is a long chain. A short chain can be very simple.

At HomeMarketeer, we love to hear your thoughts and ideas about home buying and selling. Have you had bad experiences? Funny ones? Did one particular company exceed your expectations, or perhaps the opposite?

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